Welcome to Buzziing.in's Creator Handbook!
If you've ever wanted to create something new with a community of enthusiastic people cheering you on, you've come to the right place. This guide is based on everything we've learned from watching over 2,00,000 businesses — each of them created by someone like you.
Getting Started
Your project can be anything that you want to create and share with others. It could be a book, a film, a piece of hardware... pretty much anything you dream up can find a home on Buzziing.in. Just keep your project focused, with a clear end goal, and you'll be good.
Every Buzziing.in project should have:
- A project page with a video and description that clearly explain the story behind your project
- Rewards that backers will receive when the purchase is completed
- Updates that share the creative journey as the project comes to life
Telling Your Story
Imagine explaining your project to a friend. What would you say? What might they ask you? And how would you show them you're serious, prepared, and capable of doing a great job? Your project page is your chance to tell people that story: who you are, what you want to make, and why.
Who are you?
Introduce yourself, your team, and any similar work you've done (show some examples!).
What are you making?
The more details, the better. Sketches, samples, prototypes — it all helps backers get excited.
Project Origin
Tell people how you got the idea, and how much you've accomplished so far.
Plan & Schedule
Lay out a clear, specific timeline for what backers can expect.
Why it matters
Tell people why you're passionate about your project and committed to making it happen.
- Choose a great project image that makes a strong first impression
- Make a compelling video to introduce yourself and your project
- Consider adding captions and subtitles for accessibility
- Include gifs, soundclips, and graphs to enhance your story
- Keep media items under 5MB for easy sharing
Building Rewards
Why do people back businesses? To start, they want to support what you're doing. But they also want to feel like they're getting something in return—and rewards let them share in your work.
What to Offer
Offer your work in different formats, from digital downloads to limited editions. Consider custom work and chances to be part of the process.
How to Price
Be fair. The most popular pledge on Buzziing.in is Rs.2500—it's handy to offer something substantial around that level.
Offer a Range
Some backers can spare Rs.10000, some Rs.2000, some Rs.500. Make sure there's something worthwhile at every level.
Start with items that make up rewards and add-ons. Build items for your personal convenience before creating rewards.
You can limit time period and quantity of reward tiers to create excitement around special-edition rewards.
Send backer surveys to collect information (shipping addresses, sizes, color preferences) to prepare and fulfill rewards.
You can add or modify your reward tiers and add-ons after you launch, but you won't be able to change or delete once someone has backed them.
Promotion Strategies
Promotion should be part of your Buzziing.in campaign planning from the very beginning. Here's how to spread the word about your idea:
Make a Contact List
Begin by making a list of everyone you plan to reach out to about your project. Segment your contacts into groups and draft specific messaging for each.
Create a Calendar
Plan your campaign holistically: How will you promote pre-launch, on day one, on week two, and beyond? Put together a week-by-week calendar.
Performance Marketing
Maximize exposure with targeted ads and Buzziing.in's established user base to attract potential backers beyond your network.
Press Outreach Tips
- Keep your contact lists targeted to relevant journalists
- Mention who's available for interviews
- Offer hi-res images, samples, or previews
- Be thoughtful about timing your outreach
- Avoid being pushy - be considerate of journalists' time
Fulfillment Process
Fulfillment is the act of completing your project and sending rewards to backers. Planning begins before launch and requires careful budgeting and communication.
Do Your Research
Think about what you're making, how you'll produce it, and how you'll get it to backers. Contact vendors to determine costs and timelines.
Fulfillment Options
Decide whether to fulfill yourself or work with a partner. Consider storage, shipping materials, and transportation needs.
Shipping Strategy
For complex projects, stagger delivery dates for different reward tiers. Consider flat-rate packaging for predictable costs.
Create 3% more inventory as an overage, just in case packages get lost during shipping. And always maintain open communication with backers about any delays or issues.